Funimation to Stream One Piece ‘3D2Y’ Anime Special

2-hour "mysterious episode" to premiere Saturday night

3d2y.jpgFUNimation Entertainment announced on Friday that it will simulcast the One Piece "3D2Y" Ace no Shi wo Koete! Luffy Nakama to no Chikai (One Piece '3D2Y' Overcome Ace's Death! The Oath With Luffy's Crewmates) television special. The two-hour special will stream at 12:00 a.m. EDT on Sunday, August 31 (Saturday night).

The "mysterious episode" will be a completely new work that will have content not previously shown in the anime or the manga. The special will focus on the "3D2Y" code that Luffy's crewmates must decipher, and will take place during the Straw Hat crew's two-year training period. The special will also feature Luffy's secret haki training with Rayleigh.

Toei Animation producer Hiroyuki Sakurada said that the special will not just include Rayleigh and Hancock, but also Buggy, Mr. 3, Mihawk, Perona, and Admiral Sakazuki (Akainu), among others. Original manga creator Eiichiro Oda will design a new enemy character, Bandy World, who will have the ability of the "Moa Moa" fruit. Bandy World escaped from the sixth level of Impel Down during the Marineford battle, and he is now shocking the world with his former crew by taking out Marine battleships and prominent pirates one by one. The World Government summons the Seven Warlords to take care of World, but he manages to capture them. Now World has his sights set on Boa Hancock. Oda also provided a comment on the new special, nothing that at the end of the special, "a must-see surprise for fans is waiting."

The special will air in Japan on August 30 from 9 p.m. to 11:10 p.m. JST.

Source: www.animenewsnetwork.com

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… Content to Share? 3 Techniques to Help image Groupiest Curation Combo

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.

It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.

Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.

Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.

How to Find Great Content to Share? 3 Techniques to Help  image Groupiest 3 techniques Instagram

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1) Keyword search

Keyword search is the base of the content strategy. It’s kind of the “step one”. It passes through all the branding and content instances: website construction, SEO strategy, SEM campaigns, monitoring tactics, etc.

The process goes like this:

  1. Make a keyword list based on your services, products and interests of your company
  2. Search for these keywords in a regular basis in twitter, search engines, Google alerts
  3. Select and schedule the posts

This list may be complemented with topics that are into the domain of your business and your prospect’s businesses.

For example, intercom.io is a SaaS that helps other companies to monitor how people use their apps and communicate to their users. Their news feed, either on Facebook, or in their blog is not only about how people should use their product. They talk about customer service concepts, building products, problem solving, user experience, etc. As most of their clients are building new products, they offer these interesting resources and discussions. Besides crafting great content on these topics, they also share third party articles on their social media streams.

Problems:

Keyword searching is time-consuming and, for SEO reasons, you may always get the same results. You have to be hopping from one news search page, to a twitter search, etc., wasting a lot of time on the search process.

Of course, you can set Google Alerts for them, but managing these alerts is not always effective and may clutter your inbox.

2) RSS readers

After spending some time curating keywords, most people start to gather a list of reliable websites or website sections to follow.

That’s when you start to apply the content curation combo, that consists on:

  1. Browse the bunch of feeds in a RSS reader app, as Google Reader (RIP), Feedly, etc.
  2. Keep the best posts in a bookmark tool, like Pocket, Readability, etc.
  3. Schedule the posts of these contents in a Social Media Management tool, such as Buffer or Hootsuite.

How to Find Great Content to Share? 3 Techniques to Help  image Groupiest Curation Combo

The curator browse your RSSs, most times, grouped by themes, select the most interesting articles and then publish it in the social media streams. Some curators just skip step 2 and schedule the best posts directly on their Social Media Management tools or change the keeper for an excell spreadsheet, in some cases.

Problems:

Keeping the RSSs organized save time on searching, but most sites publish a wide variety of contents, and not all are about things you want to share. So, you have to spend some time browsing without a destiny and mining for the little pieces of treasure.

Another disadvantage is that you get trapped into a bubble, sharing things from the same set of sources, and making it hard to discover new ones that pop around internet all the time.

3) Content Curation Tools

There are several content marketing tools in the market that help you to discover, organize and share your content sources for your brand.

Most of them work similarly:

1. Enter a list of topics or keywords or select from a list of topics available

2. Their content engine start fetching contents and delivering it to you in a dashboard or timeline. Some of them even send you a weekly or daily digest.

3. You select and share these contents through your social media accounts (some of these tools share these contents automatically)

As some content curation tools works based on keywords, discovering new sources based on the relevance and “freshness” of the articles can be a real advantage. You can blow the filter bubble and get to know new opinions on your field or industry. Some of them, as Groupiest, allow you to add your RSS sources and have everything integrated.

Problems:

The automated-posting tools can be tricky. You may be sharing some articles you just want to monitor, and they are from your competitors.

Also, some of them only allows you to select from a list of predetermined topics, which is not specific and does not contribute on bursting the filter bubble.

Corporate-dedicated tools may be too expensive.

Conclusions

Finding good content to share is no easy task, especially if you keep in mind the 80/20 rule, and not bore your clients with “me, my products and my company” contents. The 80 part play a big role on how your brand is perceived and if your followers will keep following you.

A combination of the three techniques can be a good solution for delivering good content in a regular basis. In Groupiest we gather the three of them in one platform to make the process a little less time consuming, with our big data powered search engine to help you discover more and more interesting stuff for your followers, clients and prospects.

And how about you, how do you find great content to share?

Source: www.business2community.com

Attack of the memes – Times Higher Education

Inside Higher Ed

With roots in the evolutionary biology of Richard Dawkins, meme theory is something a student might expect to learn about in a class rather than while killing time on Facebook.

But as higher education has suddenly turned into a hot zone for a certain strain of web-borne gag, many students are watching meme theory unfold on their own campuses.

When Dawkins coined the term “meme” in 1976, he was writing about ideas that were passed from host to carrier in a similar manner to genes – replicating, mutating and occasionally going extinct. In recent years, the term has come to refer to a class of catchy concepts on the internet – ideas that spread through populations via the web. They can present as videos, Twitter hashtags and cat photos with misspelled captions.

About two weeks ago, there was an outbreak among university students. And as with all student-led communication trends, the recent meme craze has left onlookers to figure out how they should react. Some entrepreneurs have attempted to opportunistically fan the flames, while university officials have largely kept their distance.

Many students have replicated the popular “Shit Girls Say” meme in reference to their own campus (e.g. “Shit USC Girls Say”, “Sh*t Wesleyan Students Say”, “Shit uOttawa Says!”). Others have posted variations on another meme where a student or professor – of philosophy, of law, of women’s studies – juxtaposes the warped perceptions of her discipline from various perspectives, including her own, with the mundane reality.

Meme_Philosophy_student

But the meme that has gained the most traction of late is the simplest: plain white text superimposed on a portrait of some recognisable character. Some characters used are famous in their own right, such as Willy Wonka, Boromir from Lord of the Rings and “The Most Interesting Man in the World” from the popular Dos Equis beer ad campaign. Others owe their celebrity to meme culture itself, such as “Uber Frosh” “Senior Freshman” and “Lazy College Senior.”

Aside from these types, the propagators of this type of meme send up rival schools, university administrators, fraternity and sorority life, local eateries, sanctimonious classmates, absent-minded professors and countless other targets. Other examples simply reference campus landmarks, personalities and phenomena – to the apparent delight of those who recognise them.

The jokes read north to south across the image, with a set-up line at the top and a punchline at the bottom. Meanwhile, the image itself supplements the joke by either establishing the subject of the joke (the naive first-year student, the elderly course auditor, the coasting senior) or reinforcing the attitude with which the joke is being delivered (Wonka’s irony, Boromir’s pedantry, Most Interesting Man’s mystique).

Meme_Wonka

An image of a bright-eyed college freshman: “Gets Drunk at a Party/Talks about it for a week.” An image of an elderly mature student raising her hand in the class she’s auditing: “Corrects history professor/Remembers being there.” An image of a jaded university senior: “Job hunting is too hard/Grad school it is.”

The humour may be hit and miss, but its appeal among students has been undeniable. The meme has been replicated on an untold number of campuses in the US and Canada, with students “liking” campus-specific Facebook pages in droves and contributing their own variations via QuickMeme.com and MemeGenerator.net, where amateurs can easily build their own gags from templates. Many campus pages have accumulated thousands of fans and dozens of contributions in only a week or two.

The explosion in content has been driven largely by inspired students. But the campus-themed Facebook pages themselves did not proliferate purely by contagion. Dozens of them were planted, over the course of several days, by a small group of entrepreneurs led by Saif Altimimi, a 21-year-old University of Guelph dropout who runs an education technology company called NoteWagon, an online marketplace where students can buy and sell lecture notes and study material. His plan is to develop a separate website, CampusMemes.com, that will sell advertising space on each campus-themed page to businesses that cater to the students there.

Meme_boromir

Altimimi created his first Facebook meme page, for the University of Waterloo, in late January. It was an instant hit. “Within the first few hours, I got half the students [there] on the meme page,” he says. So he created similar pages for other Canadian universities, including the University of British Columbia, Simon Fraser University and Dalhousie University.

Then he began working his way into the US, creating pages at the University of Michigan, Michigan State University, Wayne State University, Oakland University and others. When those caught on, he started grabbing big-name institutions such as Harvard University, Stanford University and the Massachusetts Institute of Technology.

By then, copycat pages had begun cropping up and Altimimi realised that he had to move fast. “I made sure I grabbed every major school in the US.” He says he created about 65 pages in all. Two days into the project, Altimimi says his Facebook pages got nearly 2 million unique visitors in total. The next phase, he says, is to try to funnel those visitors on to CampusMemes.com, where Altimimi and his partners can exercise more control over design, security and advertising.

“It’s a really, really valuable advertising property,” he says. “With stuff like this we can target a specific university, so it adds a lot of value for local merchants to target students specifically on certain campuses.”

Meme_lazy_senior

Not all the campus-specific meme pages are “owned” by Altimimi and his cohort. Nathan Turner and Ryan Cottrell, two first-year students at Brigham Young University, started what is arguably the least irreverent page (Most Interesting Man: “I don’t always get a tattoo/But when I do, it says holiness to the Lord”). Taylor Roden and Ryan Chew started the meme page for Santa Clara University (Most Interesting Man: “I don’t always talk to [San Jose State University] grads/but when I do, I ask for large fries.”) In addition to contributing to existing pages, students appear to be replicating meme pages themselves outside Altimimi’s colonisation efforts. (Altimimi has bought at least one “property” – the Arizona State meme page – from someone who beat him to the punch; he would not say how much he paid.)

So far there is scant evidence of pushback from campus communications officials. Stanford asked a student to remove the university’s name from one of several Facebook meme pages there for purposes of brand protection, and Altimimi says officials at Simon Fraser and Toronto asked him to remove their logos from the page, which he did, but he reports no stern notes from attorneys at any other institution.

“The memes are funny and should be allowed their five minutes of viral fame,” says Deepa Arora, the communications director at Santa Clara. “…If they get out of control and hurtful, I am confident the Santa Clara student community on Facebook will step up and pull them down,” she says.

“The issue of whether they should consider them a liability or a boon is a moot point. It’s happening. It’s wildly popular,” says Elizabeth Scarborough, the CEO of the higher education marketing firm SimpsonScarborough.

But she also cautions university officials against trying to “get on the bandwagon and embrace memes” as they have with other student-generated communications trends. “Memes generally have a negative and snarky tone,” Scarborough says. “Tone is of critical importance in marketing. Most colleges are not trying to communicate ‘snarky’, so choosing a meme to send a key message is not going to fit with most college and university marketing strategies.”

Source: www.timeshighereducation.co.uk

Google+ e Google Glass sem referência no Google IO

Google+ e Google Glass sem referência no Google IO

io-elephant.png

Há dois anos tivemos direito a um mega evento de abertura centrado no Google Glass, com pára-quedistas e manobras radicais acompanhadas em directo pela audiência. No ano passado, o Google+ era o foco de todas as atenções, parecendo ser o novo núcleo fundamental e central de toda a experiência Google. Este ano… nada, nem menção do Google Glass nem referência ao Google+.

O Google Glass poderá ter ficado ausente devido às polémicas que têm sido levantadas (muitas vezes sem qualquer sentido) e para evitar que novamente surgissem as perguntas "mas afinal, quando é que isso chega ao mercado globalmente e para todos?" (Leia-se a um preço que não seja os $1499 actuais.)

Quanto ao Google+, agora sem Vic Gundotra, o Google parece ter-se finalmente resignado que os utilizadores não apreciam serem obrigados a usar serviços que lhes são impingidos; e a forma como tentou forçar a sua utilização poderá ter afastado definitivamente muitos utilizadores que de outro modo até poderiam vir a usar o serviço. Actualmente, só o Google+ Photos parece ir ganhando funcionalidades que interessam aos utilizadores de uma forma geral – com as organizações automáticas e até aplicação de efeitos – mas há também rumores de que o Google se prepara para desagregar o Photos do Google+, tornando-o num produto independente (que me parece fazer total sentido).

Sempre será bom ver que o Google está atento ao que se passa no mundo real, e que agora se prepara para fazer aquilo que muitos já diziam há muito: passar a olhar para o Gmail como sendo realmente o ponto central que atrai a quase totalidade dos seus utilizadores.

Source: http://url.dev.groupiest.com/d

Google Glass update adds sharing to Google+ communities

Google-Glass-Logo.pngWith an update to Google Glass, Explorers can now share posts (including photos and videos) to Google+ Communities from Glass. 

Since Google Glass launched in beta about a year ago, the ability to share a message, picture, video, etc. has been available through SMS and Google+. In fact, Google+ has been one of the core features of Google Glass with the ability to join hangouts, receive Google+ notifications, and auto-backup photos from the very beginning. Explorers have also been able to add Twitter and Facebook to Glass in order to share content to those social media networks as well. However, it wasn't until a recent update were Glass Explorers able to share directly with a Google+ community.

Share-Google-Plus-Communities-From-Googl

Google+ Communities added to sharing options on Google Glass

Now when choosing to share something, a user's Google+ communities are shown as options, like the screen capture above for the Glass Explorers community on Google+. This update should increase the activity in communities related to Google Glass or a topic that warrants itself to sharing pictures and videos such as sports or cooking. However, as a Google Glass Explorer myself, I personally don't think I'm going to be sharing into Google+ communities very often.

If you're a Google Glass Explorer, do you see yourself sharing into Google+ communities often? Let us know in the comments below!

Source: http://url.dev.groupiest.com/c